At Cita Rasa Food & Beverage, we bring you authentic Indonesian traditional, halal, and ready-to-serve foods and beverages — from fresh Malang tempe to homemade cincau, tofu (tahu), cassava, cendol (dawet), lemon seed drink, kolang-kaling, and basil seeds. All our products are crafted with passion and guaranteed freshness, quality, and natural ingredients. Discover the true cita rasa that elevates every menu.
About Us
Where tradition meets modern food solutions
About
Cita Rasa Food & Beverage is a trusted food supplier providing high-quality makanan dan minuman tradisional to restaurants, cafés, hotels, supermarkets, and catering companies. Through our signature brands — Djeng Sri & Wong Java (Tempe & other Food Series) and Kang Mas Wandi & Cam Cau (Cincau & other Beverage Series) — we deliver not only fresh products but also a commitment to preserving authentic Indonesian flavors. We ensure every product is freshly made, hygienic, and consistent in taste, so our business partners can serve the best to their customers.
History
PT Cita Rasa Indo Jaya was founded following the establishment of a sole proprietorship company named Cipta Rasa, which was established on December 21, 1995, by Mr. Suwandi and Mrs. Sri Hartati in Bandung.
In the beginning, the company only sold products purchased from other producers, supplying them to supermarkets. However, by the grace of God Almighty, the company continued to grow and eventually began producing its own products.
Over time, the company has expanded its product range up to the present day and continues to broaden its market reach, with a primary focus on hotels, restaurants, cafes, and catering businesses.
Motto
Our company’s motto is Halal, Natural, Traditional, Easy to Cook, and Easy to Serve.
Vision
In line with this motto, our Vision is to become a reputable food and beverage manufacturer that fulfills the needs of consumers who appreciate authentic Indonesian flavors.
Mission
Our Mission is to produce safe traditional ready-to-cook and ready-to-serve food and beverages, continuously improve all aspects of the company, prioritize product quality and customer satisfaction, and develop with a global mindset.
Milestones
Several important milestones include achieving PIRT and Halal certification, and currently progressing toward obtaining BPOM certification from the Republic of Indonesia.
Today, the company remains committed to meeting the growing needs for high-quality, easy-to-serve traditional Indonesian food products.
1995: The sole proprietorship Cipta Rasa was established, selling Tempe Polos and ready-to-cook Tempe Mendoan sourced from other producers.
2000: The company built its own tempe production facility and received certification from the Indonesian Health Office (DinKes RI).
2005: Expanded its product line to include Green Grass Jelly (Cincau Hijau) and Black Grass Jelly (Cincau Hitam).
2010: Launched Tempe Bumbu Kuning products.
2013: Launched Black Grass Jelly Cup beverages.
2022: PT Cita Rasa Indo Jaya was officially established, continuing the business legacy of Cipta Rasa.
2023: PT Cita Rasa Indo Jaya products received Halal certification.
2025: Expanded market reach to Jabodetabek and entered the hotel, restaurant, café, and catering segments.
Partner
Our Products
Djeng Sri & Wong Java
(Tempe & other Food Series)
Our products are trusted by top restaurants, cafés, hotels, and caterers for their authentic taste and consistency.
Kang Mas Wandi & Cam Cau
(Cincau & other Beverage Series)
Rich in protein, this traditional tempe delivers the true Malang-style taste — perfect for daily cooking, restaurant menus, and catering use.
Smooth and mildly bitter with natural aroma — a traditional favorite for Asian-style drinks and topping menus.
Authenticity
We stay true to traditional recipes, preserving Indonesia’s culinary heritage.
Freshness
All products are made fresh and delivered daily to ensure consistent quality.
Integrity
We maintain transparency, hygiene, and quality standards in every batch.
Sustainability
Using non-GMO soybeans and local sourcing to support eco-friendly production.
Why Choose Us?
Why Businesses Trust Cita Rasa Food & Beverage
Trusted by top brands in the F&B industry for consistency and quality.
- Consistently Fresh Products
- Hygienic & Safe Production
- Non-GMO Ingredients
- Reliable Supply Chain
- Flexible Packaging Sizes
- Competitive Wholesale Prices
Cita Rasa in Numbers
Our growth is built on trust, quality, and partnerships.
Backed by decades of experience, a diverse range of trusted F&B products, and strong partnerships across Indonesia, these numbers reflect how Cita Rasa continues to deliver consistency, reliability, and authentic Indonesian flavors to every business we serve.
Contact Us
Partner with Cita Rasa Food & Beverage today.
Whether you’re a restaurant, café, hotel, or catering service, we’re ready to supply your kitchen with authentic, fresh, and high-quality traditional foods and beverages.
Email Address
info@citarasaindojaya.co.id
Phone Number
(022) 5411407
+62 811-2319-617
